(www.myspace.com/reginaspektor)
The phenomena that is MySpace is allowing music artists such as Regina Spektor to help further promote their music.
Regina's MySpace allows the audience to listen to four of her tracks ("Samson", "Fidelity", "Hotel Song" and "Us") as well as giving them a schedule of all shows being played and the chance to leave her comments about her pictures or just general feedback about her and her music. Regina Spektor has also left several personal blogs for the audience to read which leads in to the idea of interactivity and its benefits.
The audience feel more important and part of a group by adding her page to their "Friend's List". This is what enables them to leave comments and also receive bulletin updates on the MySpace homepage meaning the audience is constantly informed on the artist.
This interactivity aids the promotion of her music and all for free. Her MySpace also provides links to:
- a mailing list for fans both in America and the UK
- join the cell phone list and get updates via text
- visit a website to listen to her album "Soviet Kitsch"
- add her music videos to your own MySpace page
- buy her latest album "Begin To Hope"
This research is helpful as it shows that an artist page on MySpace can be incredibly beneficial especially considering that it is cost free. MySpace basically offers free advertising for artists which I should bear in mind when promoting my artist in the final project.
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